The Fall of the Niche and the Rise of the Brand.

Where do we go from Niche Marketing?
You're an internet marketer, or maybe someone trying to get into it, and you're constantly faced with this idea of Niche Marketing.
"You gotta have a niche to work with! It's the only way to generate organic traffic! NICHE! NICHE! Gotta get the NICHE!"
But what about further down the line you ask?
Where's the next revolution in marketing going to take place?
Where are all of the niche marketers going to turn when all (or at least most) of the profitable niches are over saturated (which could very easily be in the next couple years)?
Will the niches simply get more refined and essentially branch off into subniches, then again into subsubniches, until finally we're being saturated with an overwhelming amount of sites about training golden retrievers named Bill that refuse to heel but that obey commands with the letter N in them?
Maybe, but god I hope not.
Would you want that?
So where are we headed then?
I predict that in the next few years marketing (especially on the net) will be all about the BRANDS.
Look at the people who are getting a lot of attention right now (attention=traffic=money). Go to YouTube and check out the big names, you got LonelyGirl and Daxflame. Sure they're not really selling anything but they could be. All they'd have to do is get a sponsor or two and there ya go. Cash flow out the ass.
People don't find them because they're looking up "funny movies" or "retarded kids" or anything like that it's completely viral. People spread the word simply because they're worth watching. They provide real content and they make their presence known in a community that seeks real content.
This is an awesome leap forward in a great new direction.
It will eliminate (or at least seriously reduce) the profit potential of spam, it will encourage individuality and creativity, and there are literally no limits as to how many people can earn a living.
This is essentially the shift from a competitive mind frame to a creative mind frame.
We can all make a living on the net because we will all be able to resonate with some community or other. All we have to do is develop our individuality to the point where it's interesting and engage in some real life creativity.

So stop developing your niche and start developing yourself.